Local video producers feature Idyllwild in nationwide infomercial

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A Waldorf-Crawford video shoot at Earth ‘N Fire’s Knit Shop will be part of a nationally distributed infomercial airing in October 2016. Seen from left in this photo are Summer Brown, Karla Leopold, Deborah Sheppard, Marcia Waldorf and Merle Swane. Photo by John Drake

A Waldorf-Crawford video shoot at Earth ‘N Fire’s Knit Shop will be part of a nationally distributed infomercial airing in October 2016. Seen from left in this photo are Summer Brown, Karla Leopold, Deborah Sheppard, Marcia Waldorf and Merle Swane.
Photo by John Drake

Local video producers and life partners Marcia Waldorf and Jim Crawford are featuring Idyllwild in a soon-to-be-released national infomercial.

Recognized internationally for their production, writing and video expertise, Waldorf Crawford is a powerhouse in direct-response marketing. Their company creates ad campaigns from creative concept and scripting to finished video for use in broadcast, cable, satellite television, Internet and mobile distribution. They integrate their videos into cross-platform marketing opportunities, including webisodes, email programs and social networking sites.

Recently, the team and crew filmed a Hazuki Magnifying Glasses infomercial at multiple Hill locations, including Lake Hemet, Everitt’s Minerals & Gallery, Earth ‘N Fire, Ferro Restaurant, and the Idyllwild Library in Idyllwild and the Reps Training Center in Mountain Center. They also filmed at a number of local residences. At each location, video shoots featured Hill residents and visitors, clearly presenting Idyllwild’s charm, character and unique ambiance.

Said Waldorf, “This is the second time Waldorf Crawford has filmed testimonials in Idyllwild. Our town is a wonderful microcosm of the country, with so many people from different regions living, working and retiring here. It’s always a fantastic experience shooting here.”

Hazuki, a Japanese company, makes magnifying glasses that afford the ability to wear them over glasses and contact lenses, offer wide visibility, less distortion and blue light (computer and fluorescent) filtration.

“The Hazuki Magnifying Glasses infomercial will air nationwide starting in late October in the United States and Canada on broadcast, cable and satellite

Marcia Waldorf and Jim Crawford, partners in life and media production, are full-time Idyllwild residents. They recently shot a national infomercial at multiple Hill locations. Photo courtesy Marcia Waldorf

Marcia Waldorf and Jim Crawford, partners in life and media production, are full-time Idyllwild residents. They recently shot a national infomercial at multiple Hill locations.
Photo courtesy Marcia Waldorf

television, as well as on the web and social-media platforms,” said Waldorf.

Waldorf and Crawford both have varied and interesting backgrounds, and will be profiled in later issues. Each found their way into writing and production after starting as musicians — Waldorf as a classical cellist and Crawford as a road and sessions drummer. Each took career turns that led them into writing and production, Crawford through newspapers and cable, and Waldorf through video.

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