{"id":17979,"date":"2013-02-19T10:51:04","date_gmt":"2013-02-19T17:51:04","guid":{"rendered":"http:\/\/idyllwildtowncrier.com\/?p=17979"},"modified":"2013-05-16T16:25:19","modified_gmt":"2013-05-16T23:25:19","slug":"calderones-buy-rustic-theatre-business","status":"publish","type":"post","link":"https:\/\/idyllwildtowncrier.com\/2013\/02\/19\/calderones-buy-rustic-theatre-business\/","title":{"rendered":"Calderones buy Rustic Theatre business"},"content":{"rendered":"

A major venue in town has changed hands Friday, Feb. 15. Phil and Barbara Calderone bought the Rustic Theatre business from Shane Stewart, who has owned it since 2007. Stewart will continue to own the theater building.
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New Rustic Theatre owners, Phil and Barbara Calderone. Photo by Marshall Smith <\/figcaption><\/figure>Phil Calderone is the chairman of the Idyllwild CinemaFest and is himself a filmmaker. \u201cThis is beyond a dream,\u201d said Calderone of the purchase. \u201cI never thought we could do this, although Barb brought it up a couple years ago.\u201d <\/p>\n

\u201cThis was one of those daydreaming things,\u201d Barb said, \u201cbut once it got close to the day we took over, I couldn\u2019t sleep for a week.\u201d<\/p>\n

The Calderones plan to be very hands-on with management of the theater. \u201cI\u2019d like the theater to be one of the hub spots in town, and make it more than just about the theater, but also about helping the town,\u201d Phil said. \u201cWe\u2019re open to suggestions from locals regarding programming and concession items.\u201d He encouraged those with ideas and suggestions to email them to mail@canyonfallsproductions.com. <\/p>\n

Calderone said he would continue the first-run film policy that Stewart had established. And as Stewart had also contemplated, the Calderones hope to be able to offer two first-run movies on the same day at some point in the future. \u201cRight now we\u2019re running an action movie (Bruce Willis in \u2018A Good Day to Die Hard\u2019),\u201d Calderone said, \u201cthat appeals to maybe 40 percent of my audience. I\u2019d like to be able to run a drama as well that would appeal to the balance of my audience. I like options and I\u2019d like to be able to offer the best options we can to our Idyllwild audience.\u201d <\/p>\n

He observed that if you have a theater, an audience is entrusted to you. \u201cYou don\u2019t want to turn people on and off with your programming choices. You want to keep them engaged.\u201d Calderone will be watching, just as he does with the film festival, to see what films are successful with particular demographics. He said he\u2019d be making what he feels are the best selections for Idyllwild audiences that are available from the distributor.<\/p>\n

Barb suggested that some of the changes they are planning involve upgrading available theater concession choices. \u201cWe\u2019d like to add some meal-type items, but we won\u2019t be in competition with local restaurants,\u201d she said. \u201cJust adding in some higher-end selections. We\u2019re really energized and excited and hope to serve the community well.\u201d Phil noted that for special events, more food might be made available, possibly brought in from local restaurants. He noted the fact that more theaters in metropolitan areas are offering upscale meal items as part of their concession operations.<\/p>\n

Calderone said he\u2019d like to purchase a digital marquee and may do a fundraiser to help make that happen. \u201cIt would give us a lot more ability to communicate with the public,\u201d he said. \u201cWe want some of the quality available in the theater [digital audio and projection] to be visible as well on the outside of the theater.<\/p>\n

\u201cThis purchase is really an extension of what I\u2019ve done since I was a kid. I always watched till the end credits of a movie were done.\u201d Now he said, he\u2019d again be watching film end credits, but this time in his own theater.\t<\/p>\n","protected":false},"excerpt":{"rendered":"

Shane Stewart retains building ownership …<\/p>\n","protected":false},"author":2,"featured_media":17980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"amp_status":"","footnotes":""},"categories":[23],"tags":[20],"yoast_head":"\nCalderones buy Rustic Theatre business • Idyllwild Town Crier<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/idyllwildtowncrier.com\/2013\/02\/19\/calderones-buy-rustic-theatre-business\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marshall Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/idyllwildtowncrier.com\/2013\/02\/19\/calderones-buy-rustic-theatre-business\/\",\"url\":\"https:\/\/idyllwildtowncrier.com\/2013\/02\/19\/calderones-buy-rustic-theatre-business\/\",\"name\":\"Calderones buy Rustic Theatre business • Idyllwild Town Crier\",\"isPartOf\":{\"@id\":\"https:\/\/idyllwildtowncrier.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/idyllwildtowncrier.com\/2013\/02\/19\/calderones-buy-rustic-theatre-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/idyllwildtowncrier.com\/2013\/02\/19\/calderones-buy-rustic-theatre-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/idyllwildtowncrier.com\/wp-content\/uploads\/2013\/02\/calderone.jpg\",\"datePublished\":\"2013-02-19T17:51:04+00:00\",\"dateModified\":\"2013-05-16T23:25:19+00:00\",\"author\":{\"@id\":\"https:\/\/idyllwildtowncrier.com\/#\/schema\/person\/800eebb80d1e5e36859dc6c5cb500784\"},\"breadcrumb\":{\"@id\":\"https:\/\/idyllwildtowncrier.com\/2013\/02\/19\/calderones-buy-rustic-theatre-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/idyllwildtowncrier.com\/2013\/02\/19\/calderones-buy-rustic-theatre-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/idyllwildtowncrier.com\/2013\/02\/19\/calderones-buy-rustic-theatre-business\/#primaryimage\",\"url\":\"https:\/\/idyllwildtowncrier.com\/wp-content\/uploads\/2013\/02\/calderone.jpg\",\"contentUrl\":\"https:\/\/idyllwildtowncrier.com\/wp-content\/uploads\/2013\/02\/calderone.jpg\",\"width\":\"300\",\"height\":\"200\",\"caption\":\"New Rustic Theatre owners, Phil and Barbara Calderone. 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