Kuscher tackles Art & Wine Walk

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Gary Kuscher. Photo by Cid Castillo

More wineries, more wine stations, more music venues planned

Gary Kuscher, vice president of the Art Alliance of Idyllwild (AAI), has taken on the responsibility for planning the 14th iteration of the organization’s very popular Art Walk and Wine Tasting, to be held in town from 2 to 5 p.m. Saturday, Oct. 8. Last year, a committee performed much of what Kuscher is now doing as an individual.

A major addition to this year’s festivities is the expansion of the number of wineries participating, as well as the number of wine stops. “This is the best winery turnout we’ve ever had,” said Kuscher. “This year, we’ll have a record 16, as opposed to last year’s 11 venues where wine will be poured. I started last year with canvassing the wineries that had participated — how much did you pour, how did you do? We’re also providing two-night [inn] stays for winery representatives. No one else does that for them.” As a result, said Kuscher, more wineries are participating. “Our event works for the participating wineries, by allowing our patrons to taste various wines and giving the wineries a chance to promote their wine clubs.” Most of the participating wineries are from Temecula.

Kuscher conducted a post-event survey last year of participating galleries and other town businesses. “Most said it was their best day of the year,” he said.

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