Lydia Kremer, Idyllwild Arts’ new communications director. Photo by Maile Klein
Lydia Kremer is the new director of communications for Idyllwild Arts.

Appointed in December, Kremer has had a career spanning both marketing and public relations. Most recently in her 30-year career, she was the owner of Vortex Public Relations in Palm Springs. Her goal at Vortex was to bring people and ideas together.

Kremer is a longtime Palm Springs resident. Through her passion, she has worked with “Palm Springs Life” magazine, the Palms Springs Bureau of Tourism, Fashion Week El Paseo, Palm Springs Art Museum, Palm Springs International Film Festival, Bighorn Institute, Palm Springs Follies, and the Eisenhower Medical Center.

In accepting this position, Kremer shifted from being self-employed for 11 years to being a member of the Idyllwild Arts staff, which is a very exciting challenge for her.

“I’ve worked in arts and with nonprofit cultural events most of my career,” she said. “Even accepting this position, I’m working in an environment in which I’m very comfortable.”

As a Palm Springs resident, Kremer has visited Idyllwild often and now believes she has the best of both worlds. So dramatically different, she loves the opportunity to enjoy both. Not only will she work here, she will have a part-time residence here too.

Her goal will be to tell the school’s whole story to the world, she said.

“I think Idyllwild Arts understated its own success,” she stressed. “This is a private excellent arts educational institution. Their [public] focus has been elsewhere and I intend to change that. I think it’s a fabulous institution which the world needs to know.”

Kremer’s experience as a public relations and communications professional, will be a welcome addition to the Idyllwild Arts community. “We believe she will enhance our internal and external written communications and will function as a solid and thoughtful link with the community of Idyllwild in providing timely and appropriate information about the school,” said Steve Fraider, executive director of the Idyllwild Arts Foundation and director of the summer program.