Support for owners injured from winter storms and road closures
Riverside County continues to offer help to Idyllwild residents and businesses harmed from the February rains and resulting highway closures.
Through the Small Business Administration, the county has arranged a series of three seminars on small business development. All of the seminars will be from 6 to 8 p.m., at the Idyllwild Library. There will be no cost to attendees.
Whether one already owns a small business or is considering a start-up, this series of seminars will offer practical guidelines and identify common mistakes.
The first seminar, “Using Your Brand: Building a Digital Marketing Presence” will be Wednesday, April 24. At this session, the use of digital platforms to create and to build a brand will be the subject. Examples of specific steps include what should be posted and how often should the business be posting.
A week later, May 1, will be the second seminar, “Get Found — Website Basics.” This session will take attendees step-by-step from creating a website, through the pieces such as content, security, analytics, and compatibility with mobile devices. Time will also be devoted to how search engines, such as Google and Bing, recognize websites and to attract visitors. Social media, such as Facebook, Instagram, and more, will also be covered during this seminar.
The third and final seminar will be May 8 and cover financial topics. During this session, “Understanding Your Financials,” participants will hear about accounting and finance principles for small business. These topics will include accounting methods, financial statements, cash flow management and break-even analysis.
To register for one or all of the seminars, please go to inlandempiresbdc.org.
The county Economic Development Agency is sponsoring the series of small business classes at no cost to the public. The Inland Empire Small Business Development Center is presenting the classes.