By Jack Clark

Co-publisher and General Counsel

When you advertise your business in the Town Crier, you avoid “empty advertising calories” several ways:

Focus: Your TC ad is read by thousands of Members and other readers, on and off the Hill, who are keen on Idyllwild — not hundreds of thousands of readers who are focused elsewhere, but whom you have to pay to reach anyway.

Durability: Your TC ad is picked up and read for a week because readers don’t toss their old Town Criers until a new one comes out. Daily papers are thrown out the next day. You get a week’s worth of focused durability, for a fraction of the cost.

Community support: Other advertising options do nothing to cover the eight taxpayer-funded public entities that hold regular meetings that affect each and every one of us on the Hill. They don’t provide thorough and accurate info as to what has gone on, is going on and will go on in our community. In short, advertising in Town Crier publications is the way for businesses to support keeping a real newspaper in our community.

Membership support: We routinely ask our Members to shop our Advertisers to produce a real win-win for our Hill. Patronizing our Advertisers is a key way you Members can support the Town Crier — and please tell them you saw their ad in a Town Crier publication: The Town Crier newspaper, the Explore Idyllwild Directory, the Explore Idyllwild Map and the Idyllwild Phone Book.

So, Businesses, please avoid “empty calories” by choosing to advertise with the Town Crier. You’ll do good for your business and good for your community at the same time.

Town Crier active Memberships

(685 active Memberships as of Dec. 4, 2018)                        

Saving and supporting the Town Crier

 for our community

Angels (5) — Other amount, unlimited above $1,000 annually: Nancy Borchers $2,000; Ying Chen & Andrew Lichtman - attorneys at law $1,006; Charles “Chic” Fojtik $1,100; Kathy & Tom Kluzak $1,250; (1) Anonymous $2,500.

Heroes (4) — $1,000 annually: Donald Abrams; Anne & Barnaby Finch; Janice Lyle; (1) Anonymous $1,000.

Patrons (10) — $500+ annually: Scott Bump & Cynthia Grady; Morgan Cannon; Kitty Kieley Hayes; Pamela Jordan & Christopher Scott; Ron Luebbert; The Mills Family; Red Wolf Lodge $600; Dave & Shanna Robb; (2) Anonymous $500.

Sponsors (67) — $250+ annually: Sharon & Thomas Apostle; Paul Bailey; Baldy Mountain Ranch (Alma Peters); Robert Ballard; Roy Bell; Christopher Brightman; Pete & Suzy Capparelli; Blair Ceniceros; Diann Coate; Arthur & Deborah Cravets; David Cutter Certified Financial Planner™ (Barbara & David Cutter) $350; Sandii Castleberry Daigh; John & Linda Denver; Isabelle Dubois; Gordon Duerr Jr.; Byron & Marcia Edwards $300; Guy & Nancy Excell; The Family Business (tax preparation - Craig & Janice Coopersmith); Dave & Laurie Fraser; Friends of the Idyllwild Library; Christine & Jan Goldsmith; Paula & Robert Hetzler; David Hunt & Kris Kirschbaum; Christine Iger; Ben & Nanci Killingsworth; Kathy & Will Kleindienst; Robert & Susan Krieger; Dianne Lake; Barbara Larsh; John LaRue; Jason Laurence & Alexandra Napier; Life is Wonderful Society; Sharon Lilly; Martha Ludlum & Steven Morris; Nancy Wallace Lungren for Don & Elizabeth Wallace Family Trust; Linda McCaughin & Phil Strong; Margaret McTague; Charles & Margaret Mooney; Mountain High Escrow; Sue Nash & Tom Paulek; Oakwood Village (Dorie Kanning); Ben & Rue Pine; Pine Cove Water District; Raphael Plunkett; Red Kettle restaurant (Bruce Ross); Carmen & Greg Rich; Dr. Andy Ridgwell; Fran & Steve Robb; Martha & Scott Schroeder; Gary Schwandner; Dr. Sheryn Scott; Judith & Ronald Shenkman; Teruo Shida; Paul Shnable; Adele & Bob Smith; Karen Smith; Anne Stone; Robert Therieau; Greg Trigeiro; Terry Tweedt; Barry & Jolene Wallace; Kay Wanner & Charlie Wix; Brian Weiss; Barbara Woolfolk; (3) Anonymous $250.

Sustaining Readers (599) — $100+ annually: Karl Abert; Sharon Alexander & Paul Gittleson; Patricia Altman; Anna Ancheta; Becky Andelson; Diane Anderson; Ellen Anderson-Alkire; D.M. Ankenbrandt; Laurie & Phil Ansberry; Dorinda & William Antkiewicz; Carolyn & James Ausman $200; Doug Austin; Jim & Mary Austin - gift from Patricia Austin; Patricia Austin; Kathy Baele; Baily Winery (Carol & Phil Baily) $150; Bruce Bainbridge; Christopher Balian & Muriel Balian; Lynnette Banks; Randy Barnes; Susan & William Barnett; Cheryl & Lon Barr; Kristen Barry; Lulu Baskins-Leva & Gary Leva; Albert Bates; Carol Bateman; Jeanne Bauer; Kathleen & Ron Beaufort; Eric Becker; Darlene & Jerry Beebe; Nancy Beddingfield & Paul Leverenz; Nancy & Richard Beggs; Denise Belcher; Diana Bell; Charles Bennett; Anne & Donald Bentley; Emil Bereczky; Harvey Berger & Janice Mulligan; Chris Berggren & John Weidner; Kerry Berman; Rick Bernardin; Cathy & Doug Bernhagen; Joe & Lisa Bernier; Richard & Shirley Berry; Antoinette Berthelotte; Alan Bick; Daniel Bitner; Donald & Robert Blackman; Richmond Blake; Stanley Boles & Wendy Kahle; Jan Boller; William Bongiovanni; Will Bonnar & Karen Georg; John & Susanne Bonnet; Douglas & Maureen Boren; Ron Boustead & Ruth Riven Boustead; Suzanne Bowman; Deeann Bradley & Tim Chavez; Irene & Robert Brahm; Bernard & Jorgine Brause; Linda Briggs; David Brock; Audrey Brown - gift from Hill Champion; Denise Brown & David Golman; Paul Browne; Paula Browne & Joseph Stumpf; Ann & Neal Brukardt; Ann & Will Brundage; Edgar & Joyce Bryan; Kathy Bryson & Annette Wassell $200; Charles Buchanan $150; Jeanne & Jerry Buchanan; David & Marilyn Buck; Peter Buerkle; Brian Callahan; Toni Callicott; Kenneth Camoirano; Bruce Campbell; Nick Capaci & Jonde Northcutt; Dore Capitani & Patricia Tuley; Dr. Garrett & Harmeet Capune; John & Patricia Carratello; Cate; Steve Chadwick; Annamae Chambers; Duane & Ermylee Chamlee; Ben & Jean Chase; Sanders Chase; Liz Chiment; Jeffrey Chojnacki; Becky & Jack Clark; Clear Water Pool and Spa Service (Allison & John Jordan); Reg & Tria Cohen & Rena Dear; Richard & Nancy Collins; Mary & Wiliam Coman; George & Heather Companiott; Amy & Mike Conboy; Gail & John Cooley; Laurie & Redmond Corbett; Roberta Corbin & Lawrence Kueneman; Elena Courtemanche; Connie Cowan; Grethe Cox; Melanie & Tom Cox; Molly Cozens; Wayne Craycroft; Virginia Criste; Joe & Shawna Curtis; Barbara Czescik; Margaret & Michael D’Ambra; Dr. Namir Damluji - gift from Joyce Franceschini; Jerry Daquila; Catherine Davis; Jayne Davis; Mark Davis & Eduardo Santiago; Iris & Peter Davison; Dave Day; James Deal; Susan De Antonio; Doug & Marta Deffenbaugh; Robert Dennon; Fr. Charles Devine - gift from Carol Duntley; Ann & William DeWolfe; Mizzi Diamond & Tim Doyle; Tom Dickinson & Bev McCullough; Don & Sherryn Digby; Linda Dinko - gift from Spanky; Jon Dittmer; Ruthe Donlon; Steve Donnelly; Bonnie Doshier - gift from Jean Stein; Don & Karen Doshier; Carolyn & James Drake; Sue Draper - gift from Jerry Holldber; Leah Dugdale; Carol & Dennis Dunbar; Greg & Nancy Dunlap; Drs. Dunn & Dunn (Dr. Heber Dunn); John Dunne; Alicia & Stuart Eberhardt; Rita Edwards-Motter - Tax Consultant; Dr. Jenny Egan; Janice & Norman Ellis; Bonnie Emert; Sverre & Gerd Eng; Anne Erikson & Patrick Maloney; Jennie & Steven Espinosa; Pat Evans; Everitt’s Minerals & Gallery (Janet & Larry Everitt); Ellen Feeley & David Jason; Cleve & Peggy Ferguson; Frank Fernandez; Fern Creek Medical Center; Fern Valley Inn (Gary & Marcie Erb); Fern Valley Water District; Karen Fina; Steve Firestone & Kali Moya; Juanita First; Niel Fishback; Farah Fisher; Maurice Flora & Aletrice Martin; Amy Fogerson & Kent Weishaus; Chris Fox; Michael Franich; Michael & Sherri Frank; Peter Frautschy; Friends of San Jacinto Mountain County Parks; Françoise Frigola; Keith & Sandy Froehlich; Tedd Froehlich; James & Sandi Fulcher; Mike & Julie Furby; Roland Gaebert; Bruce & Carolyn Ganoe; Gary Garcia; Gary Gardener; Merle & Rosemarie Gardner; Eileen & Jim Gates; Deborah & Julian Geisinger; Julie Gibson-Vasquez; Don & Louise Giger; John Gill; John & Kathleen Gilliland; Cathy & Gil Gillogly; Eva & Ken Gioeli; Bobbie & Gary Glasheen; Janice Godke; Elaine Godzak; Dick & Jan Goldberg; Dottie & Mel Goldfarb; Jeffrey Gonzales; Eleanor Gorth $200; Mary Gosney & Rebecca Gunn $150; Galal Gough; Lance & Tricia Gould; David & Patti Gould; Stephen Gould; Gary & Joan Gray; Bob & Corinne Greenamyer; Karin & Richard Greenwood; Harry Griswold & Stephanie Webber; Mark & Angela Gross; Virginia Grumbles; Mark Gumprecht & Christine Rheaume; Dick & Karen Hadik $200; Kathleen and Robert Haine; Carolyn Hall; Donna Hannefield & Russell Smith; Linda Hanson; Marcia Harlan & Charles Phelan; Matt & Regina Harrigan - gift from James Harrigan; Alan Harvey; Judy Haw; Maury Heden; Emily Heebner & Eric Young; Hemet Unified School District; Janice Herdey; Carole Herman & Sandi Mathers; Paul & Theresa Hert; Wayne Hester; Robert Hewitt & Janice Murasko; David Hiemenz & Bronwyn Jones; Elaine Hill; Helen & Jeff Hixon; Jim & Mary Hobbes; Jerry Holldber; Walt Holloway; Peggy Holsclaw; Richard Honn & Ann Snow; Ken Hooton; Douglas Hopper; Bob Houck; Jan Houghton; Christy & Robert Howard; Wayne Howard; Eugene Hubbard; Kim & Lowell Hudson; Paul Hudson; Bobbi Huinker; Frank Hungerford; Larry Hyder; Barbara Hynes; Joan Marie & Thomas Iaccino; Idyllwild Backhoe (Carol & David Jones - Denise & Justin Jones); Idyllwild Help Center; Idyllwild Master Chorale; Idyllwild Ventures (Neal Goldman); Idyllwild Water District; Tom Inocencio & Gail Wesson; David Israelsky & Janice Zahn; Don “Jac” & Mimi Jacaruso; Ron Jackson - gift from Scott Corbett; Jan Jaspers-Fayer; Martha Jay; Laurie Jewell & David Wieder; Walter & Jeri John; David & Marla Johnson; Ed & Linda Johnson; Gary & Suzanne Johnson; Josh & Lea Johnson; Julie Johnson; Avianna Jones; Barbara Jones; Suzie Jones; Lorraine Kassarjian; Alta Kavanaugh; Ron Keating; Dave Keena; David Kelley; Bill Kellogg; Donna & Sam Kelly; Marilyn Kemple; Donna Kennedy & Bill Linehan; Evelynn & Harris Kight-Moore; Teresa Kilfoyle; Sharon & Tom Killeen $150; Beverly & Ted Kilman; Anne & Jon King; Lawrence King; Barbara & Ted Kinoshita; Dan Kirby; Stan Kling; Helen Knauer; Lydia & Wolfgang Knauss; Julie Koppel; Marcia & Ron Krull; Paul Kucharczyk; Nadiene Kuhn; Diana & Terry Kurr; Carl & Pamela Lagoni - gift from Maxine Wells; Lake Hemet Municipal Water District; Don & Mimi Lamp; Karen & Mel Lansky; James Larkin; Gordon Larson; Elaine Latimer; Erin Latimer; Lynn & Randall Leake; Dale & Linda Lee; Ileana Lee; Lewis & Marilyn Leih; David Leonard; Karla & W.F. Leopold; Daniel & Jane Levy; Trudy Levy; John Lewis; Robert Lippert; Marja Liski; Living Free; Elizabeth Locke; Elaine Lockhart; Doris Lombrd & Ron Perry; Barbara & Michael Longbrook; Rafael Lopes; Cathy & Dave Lopez; Kathy & Ken Luber; Chuck & Martha Lumia; Pat Lundeen; Marsha Lytle; Kerry & William Manos; Virginia Mardesich; Pandra & Tapio Markkula; Michèle Marsh & Peter Szabadi; Brian Marshall; Brian C. & Maria Fe Marshall; Gail & Scott Martin; Barbara Mathahs; Erin Matthews; Lynette Maxey; John & Kathleen McAndrews; Barbara & Robert McCalla; Lucy McCampbell; Bret McCaughin-Strong; Carol McClintic; Ralph McClurg; Joan McCullough; Maureen McElligott; Bob & Marilyn McEwen; Cal & Nancy McIntosh; Dick McKee - gift from Jerry & Kathryn Holldber in memory of Virginia; Michael McKenzie & Robert Thorson; Colonel & Bonnie McLyman; Kelly McMakin; Jane Meier; Joan Melling; Carol Mendoza; Mesa Silver Native Jewelry (Sheila Keifetz); Chris & Harry Metz; George & Sheila Meyer; Dan & Linda Meyer-Abbott; Leslea Meyerhoff; Betsy Meyers; Maurice Meysenburg; Middle Ridge Winery Tasting Gallery (Chris & Melody Johnston); Susan Millard; Brent Miller; Miller Jones Mortuary (Nick Jones); Dawn & Tom Miller; Mary Ann Miller; John & Judi Missett; Helen & Stan Molles; Marcia & Richard Montaño; Elanie Moore; Grace Moore - gift from Linda Young; Tim Moore; Maria & Mark Morgan; Dr. Marjorie Mosier; Eugene Mossey; Walt & Liz Mueller; Carol Murrel; Anson Musselman - gift from his grandfather Charles Carey; John Myers; Lauren & Mark Myers; Susan Myers; Wayne Myers & Aaron Twombly; Brenda Nelson; June Nelson; Marion & Norman Nelson; Mary Nelson; Kristin Neubauer; Shannon Ng; NL Enterprises (Jaunice Lovett); Thomas Noce CPA CFE; Jeanene Noren; Debbie Nystrom; Gwen Oesch; Dawn & Jim O’Keeffe; Jean & Tom Olivas; Ron & Stacy Olivier; Sheila Ollar; Diane & Edward Olson; Steve Olson & Stephanie Yost; David Oltman; Erin O’Neill; Perry Osborne; Margaret Paklos $125; Joel Palmer; Marcel Pariseau; Robert Parker; Betty & Walter Parks; Neil Passage; Gerald Pauley; Hank Pawlak; Anthony Pearson; David Pearson; Barbara & Dave Pelham; Tony Peña; Michael Pent; Performance Pumping Inc. (Brad Hamby); Kim & Mark Perine - gift from Robin Boyd; Heather Perry; Cecil & Shirley Peters; Robert Peterson; John Petty; Fred Phillippi; Nichole Picchcottino; Marlene & Thomas Pierce; Daniel & Susan Pietsch; Pine Springs Ranch; Karin Polik; Jim Pomeroy $150; Vivian Pranger - gift from James Palmer; Jenny Price; Mary Teresa Price; Sharon Price; Alison Primoza & Jesse Sandoval; Linda Pullen-Buehl; Jack & Nancy Pyster; Queen of Angels Catholic Church; Karen Radis; Bob & Elaine Rahman; Faith Raiguel; Elizabeth Ramstead; Ann Read; George & Susan Reardon; Ed & Sandy Reed; Mike Reed; Kathryn Reeves; Don & Nancy Reiterman; A. & Linda Rewiski; Robin & William Rhoads; Patsy Richards; Linda & Manny Rider; Mary Rider; Lillian Riede; Riverside County Sheriff’s Department; Margaret & Ned Roberts; Maureen & Steve Rose; Kim Rosko; Francis Rothleubber; Don & Julie Roy; Robert Sandifer; Sandlin & Son Refrigeration (David Sandlin); Cheryl Sautter-Konyn; Henry Sawicki; Lenore Sazer; Dan Scanny; Alice & Vic Scavarda; Dr. Charles Schelly; Maxine Schenk; Erna & John Schmid; Joye Schmiedt; Dick & Kathy Schmitt; Richard Schnetzer; Jeanette Schultejann; Glenn & Susan Schumacher; Donna Scott; Linda & Stan Scott; Marilyn Sears; Ric & Carol Service; Shaklee (Merrie VonSeggern); Manon Shapiro; Steve Shaw; Dale Sheneman; Doug & Lois Sheppard; Donna & Lalo Shiffrin $139; Diane Shilton; Mary Jo Shinkle; Sigrida & Terry Shirley; Mark Silverman; Silver Pines Lodge; Dana & Fred Simmons; Carol Simonek; Bee Smith; Bill & Linda Smith; Diane Smith - gift from Nadiene Kuhn; Greg Smith; Kristie Smith; Lisa & Tim Smith; Penelope Smrz; Soroptimist International of Idyllwild; Lindsay Speed; Connie & David Speltz; Larry Spicer; John Spielmann; Jeannie Sprenger; Patricia & Will Sproule; Bob & Carol Steele; Jana & Kent Steele; Heather Steer; Jean Stein & Pamela Williams; Steven Steinberg; Roy & Wendy Stephens; Kirk & Yvonne Stephenson; Diana Stewart; St. Hugh’s Episcopal Church; Richard & Stephanie Stinson; Charles & Kathy Storrie; Patsy & Steven Stratton; Thomas Strobbe; Christine Strutzel; Alexis & Michael Stumpf; Richard Succa; Daniel & Gigi Suiffet; Stephen Sutton; Gregory Swajian; Barbara Swanson; Virginia Swendson; Mary Talley; Jacob & Theresa Teel; Colleen & William Tell; Temple Har Shalom of Idyllwild; James & Joanne Tenney; Linda & Mike Terry; TetraDym Inc. (Bill Protzmann); John Thomford; Cindy & Phil Thompson; Harriet Thompson; Ian & Jeanie Tober; Arthur Tobias & Debra Varnado; Donna Towne; Brian & Kathleen Tracy; Alicia & Howard Tuttle; Alicia & Howard Tuttle for Bill Tuttle; D.F. & Giana Tweedie; Scott Tyler; Jimmie Tyson; Janice Ulmer; Brenda Underwood; Scott Underwood; Deidre & Joe Vail; Sebastian Vale; Michael Van Zee - gift from Sandra Ziegler; David Verplank; Alex & Valerie Virtue; Jacqueline Wagner; Bob Wailes; Marcia Waldorf; Anne & Douglas Walker; Barb & Thom Wallace; Jimmy & Sue Wallen; John Walsh; Nancy Walters for Jane Lucero; Pamela Walton; Cheryle Waner; Bill Waring; Glenn Warren; Sallie Warwick; Annette Wassell c/o Aria Board & Care; Gary & Susan Weber; Judy & Mike Weeks; Leslie Weidner; Charles & Susan Weisbart; Helge Weissig; Rev. Sheila Weldon; Sharon & Stephen White; Whitman Physical Therapy (Bill Whitman); John Whitworth; Bob & Sunny Wilcox; Richard Wilkerson; Barbara & David Wilke; Barb & Steve Wilkes; Carl & Ruth Williams; Mr. & Mrs. Dick Wilmot - gift from Robert McCalla; Halie & Johnny Wilson; Henry & Judy Wilson; Elizabeth & Thomas Wirt; Bob Wissman; John Wokurka; Catherine Wood; Dennis & Jane Woodard; Patricia Woolley; James Wymer & Soheir Ibrahim; Fredricka & Paul Young; Linda & Lynn Young; Jim & Mary Zimmerman; Shannah Zorn; Alexander & Lorna Zukas; (1) Anonymous $200; (10) Anonymous $100.

Thank you, all!