| |

Editor:

My wife and I bought  our cabin in Pine Cove in 2012. The cabin was a bank repo and required a lot of work. I wanted to use local “Hill” businesses but sources of information were hard to come by and not always reliable.

The Town Crier was the exception and became my primary source for almost all my “Hill” information. I turned to the Classified section and there I found all the information I needed. I hired contractors listed there to replace my septic system, replace the flooring, repair the plumbing and electrical, install a new roof, paint, sweep the chimney, repair the furnace and even an ongoing cleaning service.

We used the ads to learn which movies were playing and for help in choosing a restaurant. In 2012, the paper was filled with ads for local businesses. I would have been lost without that resource.

While reading the most recent edition, I noticed many fewer ads for local companies seeking my business. Why? Don’t they still need or want new customers?

Our local paper is needed by everyone and, currently, the owners publish it at a financial loss. Where would the local businesses be financially if there were no local rag to advertise? If local businesses don’t support our paper by taking out ads, how can it sustain itself? What will ultimately become of the businesses?

I believe our Hill communities need the Town Crier to survive. With no ads, businesses will fail; with fewer businesses, tourism will drop and more businesses will fail. Property values will drop and the local economy will collapse.

The Town Crier, residents and businesses all depend upon each other for economic survival. If we lose either, we lose everything. Reader support will never be enough. Ask any publisher: Advertising is the life blood of any paper and the loss of our local paper will have serious consequences. Think about that next time you wonder why sales are down.

Albert Bates

Pine Cove/San Diego

Similar Posts

  • |

    Creature Corner: July 16, 2020

    Last week in “Days of Our Nine Lives,” ARF cats noticed the quiet cattery since the kittens had all been adopted. Zeus: Well, the kitten-free quiet ended quickly.  Bear: No kidding! Last Thursday we took in five more kittens.  Lulu: I welcome the entertainment and liveliness they bring. Whiskers: But all five were adopted within…

  • Creature Corner

    By Janice Murasko Last week in “Days of Our Nine Lives,” ARF cats and kittens talked about managing pet safety and stress during holidays. Harley: Happy New Year to all! Pepper: Thank you, Harley. It’s a new year certain to bring new adventures, right? Harley: I have to agree, and our first new adventure is…

  • Past Tense: June 30, 2011

    60 years ago – 1951 Inie Wilson, now probably Idyllwild’s oldest resident, was in charge of Town Hall maintenance. 55 years ago – 1956 Pine Cove residents voted to form the Pine Cove County Water District. 50 years ago – 1961 Ernie Maxwell presented a program called “Some Fun in the Outdoors,” as part of…

  • Out Loud: Black-eyed peas

    In my younger days, conversations with my mother centered around her health, and what she ate that day and recent days. I remember her drawing-out descriptions, such as “a little ham and some black-eyed peasssss.” Black-eyed peas regularly made the list — always topped with hot-pepper sauce … always. You can’t have black-eyed peas in…

  • |

    Past Tense: December 12, 2019

    70 years ago – 1949 Postmaster Rita Patton reminded everyone that unsealed Christmas cards required 2 cents postage. 65 years ago – 1954 The big Christmas tree was lit in the lobby of the Idyllwild Inn. 60 years ago – 1959 The Chamber of Commerce asked the County Board of Supervisors to exclude Idyllwild from…