We are pleased to announce that the Red Kettle restaurant is the first Hill business to make special offers to Town Crier Members.
If you’re on the Red Kettle’s Town Crier Membership list, you are eligible for special discounts. And if you originally elected to be an anonymous donor, you can always stop by the Town Crier office or email email@example.com to change that designation.
If you wish your business to participate in the Town Crier Membership discount program, please contact Jack or Becky at the Town Crier office.
Your response to our new Membership model continues to be most heartening. You readers clearly want a real newspaper, both online and ink-on-paper, and you are stepping up to make that happen.
The Town Crier now is “Member Supported.” By the way, the current front-page story of the monthly newsletter of The International Society of Weekly Newspaper Editors is singing your praises. Our Member-supported newspaper can serve our community endlessly into the future.
And by “people of our Hill community,” we include the folk who are not full-time or even part-time residents, but who are acquiring Town Crier Memberships now just because they love Idyllwild and its surrounding communities. Many of them hope to live here full-time some day, and they want the Town Crier still serving our community when they do. We have welcomed new Charter Members from El Cajon to Mendocino and several from other states. Many of these people have never before been subscribers. We gratefully count these special people as part of our extended Hill community.
And, please remember: If you are an off-Hill Member and you visit the Hill without your current Town Crier issue, you can pick up a free replacement at the Town Crier office from 9 a.m. to 5 p.m. Monday to Thursday, and from 10 a.m. to 5 p.m. Friday, and anytime you can catch someone in the office during off-hours and weekends.
The Town Crier now has a magnificent start down the road to being a viable, Member-supported newspaper that can be acquired by younger publishers dedicated to continuing a real newspaper on our Hill. That is the objective.
Many, many thanks to all you Charter Members. Your early responses are encouraging other community-minded readers to join with you. Also, the “Town Crier Member” decals have arrived and will be going out in thank-you cards. We hope you will display them on your vehicles so as to encourage others to join us.
Idyllwild Town Crier
Saving and Supporting the Town Crier
for our Community
(186 Charter Members as of Sept. 25, 2017)
Angels (4) — Other amount, unlimited above $1,000 annually: Nancy Borchers $2,000; Kathy & Tom Kluzak $1,250; Sub Rosa Apothecary (Julia Meadows & Marc Peterman) $1,200; (1) Anonymous $2,500.
Heroes (4) — $1,000 annually: Anne & Barnaby Finch; Charles “Chic” Fojtik; Janice Lyle; (1) Anonymous $1,000.
Patrons (9) — $500+ annually: Scott Bump & Cynthia Grady; Morgan Cannon; Pamela Jordan & Christopher Scott; Darryl & Susan Heustis; Kitty Kieley Hayes; Ron Luebbert; The Mills Family; Dave & Shanna Robb; (1) Anonymous $500.
Sponsors (42) — $250+ annually: Sharon & Thomas Apostle; Austin Tile (Chris & Julie Austin); Anne Bleaden; Blair Ceniceros; Diann Coate; The Family Business (Craig & Janice Coopersmith); Dave & Laurie Fraser; Susan & Marsha Freed; Dick & Karen Hadik; Paula & Robert Hetzler; Idyllwild Backhoe (David, Carol, Justin and Denise Jones); Christine Iger; Ben & Nanci Killingsworth; Anne & Jon King; John Larue $350; Jason Laurence & Alexandra Napier; Chuck & Martha Lumia; Martha Ludlum & Steven Morris; Nancy Wallace Lungren for Don & Elizabeth Wallace Family Trust; Sue Nash & Tom Paulek; Thomas Noce; Linda McCaughin & Phil Strong; Charles & Margaret Mooney; Betty & Walter Parks; Ben & Rue Pine; Raphael Plunkett; Andy Ridgwell; Fran & Steve Robb; Martha & Scott Schroeder; Gary Schwandner; Paul Shnable; Adele & Bob Smith; Karen Smith; Anne Stone; Alex & Valerie Virtue; Jolene & Barry Wallace; Kay Wanner & Charlies Wix; Brian Weiss; (4) Anonymous $250.
Sustaining Readers (127) — $100+ annually: Patricia Altman; Daniel Ballard; Albert Bates; Jeanne Bauer; Nancy Beddingfield & Paul Leverenz; Kerry Berman; Douglas & Maureen Boren; Ron Boustead & Ruth Riven (Boustead); Bernard & Jorgine Brause $200; Charles Buchanan; Kenneth Camoirano; Bruce Campbell; Garrett & Harmeet Capune; Steve Chadwick; Duane & Ermylee Chamlee; Reg Cohen; Roberta Corbin & Lawrence Kueneman; Joe Curtis; Barbara & David Cutter; Michael & Margaret D’Ambra; Jayne Davis; Iris & Peter Davison; John & Linda Denver; Mary Diamond & Tim Doyle; Ruthe Donlon; Greg & Nancy Dunlap; John Dunne; Marcia Edwards $300; Jennie & Steven Espinosa; Fern Valley Inn (Gary & Marcie Erb); Farah Fisher; Amy Fogerson & Kent Weishaus; Chris Fox; Michael Franich; Françoise Frigola; Roland Gaebert; Carolyn & Bruce Ganoe; Merle & Rosemarie Gardner; Dick & Jan Goldberg; Mary Gosney & Rebecca Gunn; Bob & Corrine Greenamyer; Karin & Richard Greenwood; Carolyn Hall; Marcia Harlan & Charles Phelan; Emily Heebner & Eric Young; David Israelsky & Janice Zahn; Don “Jac” & Mimi Jacaruso; Josh & Lea Johnson; Barbara Jones; Marilyn Kemple; Donna Kennedy & William Linehan; Ted & Beverly Kilman; Marcia & Ron Krull; Diana & Terry Kurr; Elaine Latimer; Erin Latimer; Trudy Levy; Bob Lippert; Elaine Lockhart; Barbara & Michael Longbrook; Cathy & Dave Lopez; Marsha Lytle; Michèle Marsh & Peter Szabadi; Brian Marshall; Barbara Mathahs; Bret McCaughin-Strong; Ralph McClurg; Joan McCullough; Maureen McElligott; Michael McKenzie & Robert Thorson; Carol Mendoza; Middle Ridge, Inc. (Chris & Melody Johnston); Marcia & Richard Montaño; Wayne Myers & Aaron Twombly; Christen Ng; Dawn & Jim O’Keeffe; Steve Olson & Stephanie Yost; Gerald Pauley; Anthony Pearson; Cecil & Shirley Peters; Robert Peterson; John Petty; Marlene & Thomas Pierce; Ed & Sandy Reed; George & Kathryn Reeves; Margaret & Ned Roberts; Maureen & Steve Rose; Sandlin & Son Refrigeration (David Sandlin); Vic Scavarda; Richard Schnetzer; Steve Shaw; Judith & Ronald Shenkman; Doug & Lois Sheppard; Patricia and Will Sproule; Jean Stein & Pamela Williams ; Richard Stinson; Stephen Sutton; Mary Talley; James & Joanne Tenney; John Thomford; Arthur Tobias; Deidre & Joe Vail; David Verplank; Anne & Douglas Walker; Barb & Thom Wallace; Pamela Walton; Bill Waring; Sallie Warwick; Annette Wasell c/o Aria Board & Care; Charles & Susan Weisbart; Sheila Weldon; Sharon & Stephen White; Richard Wilkerson; Joanne Williams; Elizabeth & Thomas Wirt; Jim Wise; Catherine Wood; James Wymer; (1) Anonymous $200; (8) Anonymous $100.
Thank you to all!!
Please remember that the Town Crier’s weekly News Meeting is open to the entire public. That’s where decisions are made as to the stories to be covered in the next issue of the paper. Some readers have regularly attended and contributed for years. The meetings currently are at the Town Crier office at 54405 North Circle Drive, Wednesdays at 8:30 a.m., unless Monday is a Town Crier holiday — then the meeting is at 8:30 a.m. the following day, Thursday. The next meeting is Wednesday, Sept. 27, at 8:30 a.m.
In case you missed it, the following is an updated version of the explanatory article originally published in the paper of Aug. 17:
Does the Town Crier have a future?
Our Readers must decide
[Updated significantly on Aug. 22 and 29 and Sept. 5 and 12]
On June 28, 2013, our small, close corporation purchased the Town Crier, which had not made any money during the previous four-and-one-half years. We had one objective: to save the newspaper on our Hill. We could not imagine our community without one. Three weeks later, our online coverage of the Mountain Fire for Hill evacuees underscored that point.
What is a “newspaper”? A newspaper is a community watchdog that publishes the bad with the good. It warns of danger, advises of opportunity, challenges authority, praises accomplishment, investigates irregularity, marvels at art, exposes abuse, celebrates life and publishes its readers’ letters. If a publication doesn’t do all of these things, it may be something else, but it’s not a newspaper.
Why does our Hill need a newspaper? Well, to do all of those things just mentioned — but particularly because we have nine local public boards that are funded by our tax dollars, and they make decisions and/or recommendations as to how to acquire and spend even more of our tax dollars — and they determine what public services we get for them. These nine boards are: the Fern Valley, Idyllwild, Lake Hemet and Pine Cove water districts; County Service areas 36 and 38; Idyllwild Fire Protection District Board of Commissioners and the IFPD Finance Committee; and the Idyllwild Historical Review Board.
These local agencies are monitored by nobody but the Town Crier.
The old, traditional model for a community newspaper was to publish the news, sign up readers for subscriptions and sell advertising to local businesses. But subscriptions themselves never provided much revenue beyond paying for the postage to mail them out. A traditional community newspaper survived on advertising by local businesses.
When we began operating the Town Crier four years ago, it did not have enough business advertising to survive. So, we tried a series of incentives in an attempt to attract advertising: We slashed our advertising prices by 25 percent, we offered full-color ads at no additional price, we tried publishing a promotional magazine, we introduced contests and new columns and improved our games, and our office remained open seven days a week as a Visitors Center to serve the needs of visitors to our Hill, hoping that serving them would increase business for our advertisers.
We tried “bundling” advertising in our various publications, providing deeper discounts for advertising in more than one publication. We changed printing companies and went to a broadsheet size because we knew it would produce a more reliable, better-quality newspaper with consistently sharper, more-colorful photos and ads, which it did.
Eight months ago, we made the Town Crier “free on the Hill” with free issues in each Hill mailbox, and the paper’s circulation went from about 2,350 to about 5,500 — more than 230 percent of what it had been previously — which meant more than twice as many eyes on our advertisers’ ads.
We distributed Town Crier publications at more than 60 locations around the Hill that resulted in thousands more Town Crier newspapers, Explore Idyllwild Directories and Explore Idyllwild Maps in the hands of Hill visitors than ever before. We published the Town Crier’s actual distribution and circulation numbers on page A4 every week, and we offered to share with potential advertisers the detailed records of our increased distribution and circulation.
We even appealed directly to local businesses’ sense of community spirit, asking them to support the Town Crier for the benefit of our whole community, growing their businesses through advertising at the same time.
Although these efforts helped somewhat, they did not produce nearly the needed level of advertising from our local businesses. Some businesses say they can’t afford to advertise (?), others say they don’t need to advertise (!), and some give no explanation at all. But, whatever the reason, the traditional advertiser-funded community newspaper model does not work on our Hill anymore. So, we had to try something different.
We saw that we could no longer provide the Town Crier free to the Hill.
We both are volunteers at the Town Crier, serving these years with no compensation. To be clear: no cash, wages, salaries, commissions, draws, advances, bonuses or dividends — no compensation of any type. (One month, a year and a half ago, we did try paying our publisher-editor minimum wage, but that lasted only one month. The paper couldn’t afford it.) Whenever we dine out, or stay at a hotel or motel, it’s all on our personal credit cards, even if it’s on Town Crier business. The Town Crier cannot afford to budget for meals, travel or entertainment.
Being volunteers was fine for us, but it meant that when we retired, the Town Crier would retire with us, since nobody likely would want to acquire a newspaper that is viable only if the editor, proofreader, pickup/distribution man, light-duty handyman and occasional lawyer all are willing to work for free. And since Jack is 72, our retirement will be sooner rather than later — not likely very much later than this time next year; perhaps sooner than that. So, our goal now is to quickly make the Town Crier financially viable so it can be acquired by other, younger publishers dedicated to providing a real newspaper for our Hill. And as we said in a recent follow-up story, we do not intend to retire before finding new publishers that are right for the Town Crier and our Hill.
The major change we’ve made is to our funding:
We realized that Town Crier support was going to have to come from those who value us most — our readers. And our readers frequently tell us that they do not want just an online-only newspaper; they still want a real ink-on-paper newspaper, too.
We have received many “thank yous” and favorable comments from our readers who really do appreciate what the Town Crier is doing for our community. During the past 16 to 18 months alone, the Town Crier’s investigative journalism produced several articles revealing important information that had been misrepresented and/or concealed by our local governmental agencies. Our readers let us know they appreciated the Town Crier’s serious journalism informing them of these matters.
So, we now are making a last effort to keep the Town Crier serving our community: We are appealing to our readers to save and support their newspaper with Memberships at five levels of support: Sustaining Readers, Sponsors, Patrons, Heroes and Angels, depending upon what you feel you can afford to keep the Town Crier benefiting our community.
So, please take stock of your feelings about the value of the Town Crier and your ability and willingness to contribute to save and support it for our community. The Membership Application that follows this article will explain how you can help. We are routinely publishing the results of this ongoing Membership drive in the Town Crier, so you can see how it is progressing. The importance is this: A Member-supported newspaper can serve our community endlessly into the future.
We do realize that not everyone can afford to be a Member even if they want to be, and not everyone can fit a $1 newspaper into their budget each week. So, a number of free papers still will be available at the HELP Center and the Town Crier office for those whose budget cannot allow for a weekly newspaper — and the Idyllwild Library will always have the Town Crier on file, too.
Thanks to you, our readers, for your attention, and for all your well wishes and support over the years.
We also thank those businesses that have supported the Town Crier with their advertising and continue to do so; we wish there were more of you.
We both feel enormously happy to have been able to give our Hill a real community newspaper during the past four-plus years.
With our great appreciation and thanks.
– Jack and Becky Clark